Jay's American Auto Sales
Rebuilt a classic car dealership's entire web presence — from a bloated WordPress site to a blazing-fast Next.js 16 static site with a dark luxury automotive theme, classic muscle car photography, and zero bloat.
COMPONENTS
9
LOAD TIME
<1.2s
LIGHTHOUSE
95+
PLUGINS
0
The Challenge
The Problem
Jay's American Auto Sales — a Miami-based classic car dealership specializing in vintage Camaros, Cadillacs, and American muscle — was running on a WordPress site built with Elementor. It loaded 30+ CSS/JS plugin files, took 6–8 seconds on throttled connections, had generic styling that didn't match the premium inventory, and required constant plugin updates and security patches.
The Solution
A ground-up rebuild using Next.js 16 with static export — zero WordPress, zero plugins, zero server-side rendering overhead. A dark, cinematic automotive theme with Unsplash photography of classic 1960s–80s muscle cars. Full SEO metadata, responsive mobile design, smooth animations, and Vercel edge deployment for sub-second load times.
Before & After
Features Built
Auto-Rotating Hero Slideshow
Full-bleed image carousel with 3 classic car photos, crossfade transitions every 5 seconds, and clickable dot indicators.
Inventory Gallery with Filters
8-car gallery with client-side category filtering — Muscle Cars, Luxury Classics, and Sports Cars. Hover zoom with year badges.
Auction Platform Integration
Direct links and service descriptions for IAAI and Copart. Customers send stock numbers via call or text for quoting.
Financing Section
Requirements checklist (670+ credit, pay stubs, flexible insurance), numbered benefits, and a direct apply CTA.
AS-IS Legal Disclosure
Full buyer notice baked into the page — no warranty, buyer responsibility, final sale. Gold-bordered warning card.
Contact + Embedded Maps
Contact form with interest toggles, click-to-call links, and a live Google Maps embed showing the Opa-locka dealership.
Classic Inventory Showcase
1969 Camaro SS
1969 Cadillac DeVille
1967 Corvette Stingray
1970 Chevelle SS
Design Decisions
Dark Luxury Aesthetic
Deep navy background (#0a0e1a) with red (#dc2626) and gold (#facc15) accents. Playfair Display serif for headings gives a classic, premium feel that matches the vintage inventory. Glassmorphism cards with frosted blur effects throughout.
Performance-First Architecture
Static export means zero server-side rendering — every page is pre-built HTML served from the edge. No jQuery, no WordPress overhead, no plugin CSS/JS. The entire site is lighter than a single WordPress plugin.
Mobile-First Responsive
Custom hamburger menu with body scroll lock, touch-friendly gallery cards, responsive grid layouts that adapt from 1 to 4 columns. Every section tested on iPhone SE through 27" displays.
SEO & Discoverability
Full OpenGraph and Twitter Card metadata for social sharing. Semantic HTML structure, proper heading hierarchy, descriptive alt text on all images, and keyword-rich meta descriptions targeting "classic cars Miami" and "American muscle cars for sale."
Tech Stack
App Router with static export
Server + Client Components
Full type safety
Utility-first styling
High-res classic car photography
Edge deployment + CDN
Component Architecture
About the Client
Jay's American Auto Sales is a Miami-based dealership specializing in classic American muscle cars — think 1969 Camaros, 1960s Cadillacs, Corvette Stingrays, and Pontiac GTOs. Founded in 2013, they operate out of Opa-locka, FL and work with both IAAI and Copart auction platforms.
The dealership prides itself on transparency, offering AS-IS sales with full disclosure, financing for qualified buyers, and services including body shop access, wholesale parts, and tag & title processing.
Location
1930 NW 139th St, Opa-locka, FL 33054
Specialization
Classic American Muscle Cars (1960s–1980s)
Auction Partners
IAAI & Copart
Phone
(305) 639-0319
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