The origin story
At the beginning of February 2026 someone borrowed my Tesla to drive around East Denver and East Boulder. When they brought it back the car was basically emptied out — my stuff was already cleared, and it was just sitting in front of my house, ready for someone else.
Then I went on vacation. While I was away, another person asked if they could borrow the car. Instead of coordinating keys, schedules, and liability over text messages, I thought: why don't I just build an app for this?
That weekend I built the first version of FrontierTesla — a simple booking flow where someone could pay, sign a digital liability waiver, and automatically get access to the car through the Tesla API. No key handoff, no awkward coordination. Just click, pay, drive.
The subscription model
FrontierTesla works on a usage-based subscription. Sign up, pick a car, and drive — pay only for the time you use it. Two-day minimum, credit card on file, liability waiver signed digitally before you ever touch the steering wheel.
The vision is to scale this the same way Zipcar or city scooters work. Cars are parked at known locations across a city. You open the app, see what's available on the map, and ad-hoc grab one for a couple of hours or a couple of days — completely up to you. No dealership, no rental counter, no paperwork.
Cars on the map
Browse available Teslas near you and book instantly.
Flexible duration
A few hours or a few days — pay for what you use.
Digital waiver
Sign liability docs online before your trip starts.
Own a Tesla?
Add your vehicle to the Frontier Tesla platform. Earn passive income from rentals and driving data — your car works for you while it's parked.
The data play
Every Tesla on the road is a rolling sensor platform — cameras, radar, GPS, accelerometers. The automotive industry is desperate for real-world driving footage to train their own autonomous driving systems.
Mercedes, Hyundai, Honda, Audi — pretty much every manufacturer out there is developing their own autopilot. Even Waymo buys driving data. We're building a device that records and uploads this footage to the cloud, then packages and sells it to the companies that need it most.
This creates a second revenue stream for vehicle owners on the platform. They earn from two sources:
Revenue stream 1
Subscription income from renters who book and drive the vehicle. Passive earnings every time someone picks up the car.
Revenue stream 2
Driving data sales to automakers and autonomy companies. Every mile driven generates footage that the industry pays for.
Who buys the data?
Every major automaker developing autonomous driving capabilities needs diverse, real-world driving data. Fleet-collected footage from varied routes, weather conditions, and traffic patterns is exactly what their ML pipelines consume.
Own a Tesla?
Add your vehicle to the Frontier Tesla platform. Earn passive income from rentals and driving data — your car works for you while it's parked.